<img width="200" height="135" class="floatleft" src="
https://motorcycleinth.com/images/articles/The-Norton-Rotary-Engine_1.jpg" alt="" />When Norton announced in December of 1987 that the company was going to produce 100 motorcycles powered by its air-cooled rotary engine, they were all spoken and paid for up front within a few weeks.
Quite astounding really, except these buyers were mainly savvy collectors, knowing that their purchase would surely increase in value. If the number had been 10,000, which is what the Norton would have had to sell in order to expect reasonable profit, maybe the results would have been different.
The story of the Norton Rotary engine is a pretty messy one, one of misdirection and missed opportunities. It began back in 1969 when BSA/Triumph hired an engineer named David Garside because he had worked on a rotary-engine project with the Rolls Royce company. For those unclear on the concept,
rotary engines make power by one or more rotors rotating, as opposed to reciprocating engines which have pistons going up and down. The rotary has the advantage of fewer moving parts than any four-stroke engine, but is way more complicated. It is also thirsty, and offers no compression braking.
As we would say in Thailand or China, 1969 was not a stellar year to have been hired by the British motorcycle industry, which was going into an irrevocable tailspin, but Garside went to work on the idea of a small rotry that would fit into a 250 chassis. In 1973 the remnants of the once-great industry was lumped into one large group, Norton/Villiers/Triumph, headed by an astute businessman, Dennis Poore. He realized that the old pushrod, kickstart engines were fast approaching extinction, but he had no real money for research and development. The best Poore could do under the circumstances was to develop the rubber-mounted Commando, but with this fellow Garside on staff he felt that the opportunity for a completely different engine was in the future.